Blackhawks make NHL history with official new sponsor announced for Centennial season

The Blackhawks announced the deal with Kalshi, making the prediction market company an official partner in a move that blends hockey tradition with modern engagement tools.

Kalshi, a New York-based prediction market platform founded by Tarek Mansour and Luana Lopes Lara, lets users trade contracts on real-world event outcomes, including sports results and cultural happenings.

It's already struck deals with major media outlets like CNBC and CNN as it pushes deeper into mainstream exposure.

For the Blackhawks this partnership is more than just another logo on an ad board, because it taps into a tech-savvy fanbase that wants interactive ways to engage with hockey beyond the ice.

Chicago's centennial is a rare milestone, and the team's front office has been clear that they're looking for ways to mix heritage with forward-thinking fan experiences.

Kalshi's announcement brings in a new voice for fan involvement around game outcomes, playoff scenarios, and even Stanley Cup odds, expanding on the league's broader embrace of prediction markets as official partners.

The NHL itself named Kalshi and rival Polymarket as official prediction market partners earlier this season, a first-ever move for a major North American sports league.

That statement from Kalshi captures both the company's enthusiasm and the historic angle the Blackhawks are embracing.

From a fan's perspective, this feels like an evolution of how we connect with the game, mixing tradition with prediction tools that let fans feel closer to outcomes they care about. The Blackhawks now give supporters new ways to link their hockey knowledge with interactive engagement throughout the 2025-26 season.

Chicago's centennial year is already packed with nostalgia, and adding a partner like Kalshi points to how the franchise is looking to balance history with new ways of connecting, especially with younger and digitally focused fans.